Spotify Diwali
Festive Advertising Campaign
PROJECT TYPE
Advertising Campaign
TOOLS
Adobe Illustrator, Procreate
YEAR
2025
ABOUT THE PROJECT
A campaign concept for Spotify capturing the joy of Diwali through music. It highlights how playlists can become part of festive lights, celebrations, and shared moments.
BRIEF
Create festival-based ads for a chosen brand using different persuasive styles (Ethos, Logos, Pathos), following the AIDA structure.
INSIGHT
During Diwali, music sets the mood, but different tastes and budgets create challenges. Spotify’s features solve these problems by making music easy, shared, and accessible for everyone.
CONCEPT NOTE
Ad 1 – DJ Ka Budget Nahi Hai? Spotify Hai Na (Ethos)
Positions Spotify as a trusted and reliable solution for Diwali parties, replacing the need for a DJ and bringing people together.
Ad 2 – Mom Ka Mood (Pathos)
Uses a light-hearted generational music clash to tap into family emotions and show how Spotify helps keep peace at home.
Ad 3 – One Blend, Many Music Choices (Logos)
Logically shows how Spotify Blend combines different music tastes into one shared playlist.
